The Australian Open has extended their partnership with Uber Eats as the Official Online Food Delivery App for the tournament, and the clever commercials are uber-hilarious!
Tennis Australia CEO Craig Tiley commented:
“We are delighted to extend this historic partnership with Uber Eats. We are always open to new and innovative ideas at the Australian Open. The Uber Eats commercials were hugely popular last year and we look forward to seeing what promises to be more memorable and entertaining creative for this year’s event”.
And as part of their newest campaign, Uber Eats showcased several ads featuring tennis players like Serena Williams, Aussie funny lady Sharon “Shaz” Strzelecki, Stefanos Tsitsipas, Nick Kyrgios, and Alex De Minaur. The ads were filmed to look like the players were in mid-match action at the AO, and they ran on TV during those players’ actual matches. It took a few seconds for viewers at home to even realize they were watching a commercial… I love that type of ad! Uber-kudos to the ad agency who came up with that!
Here is a look at their ads from Uber Eats YouTube account, and one with Tsitsipas from Uber Eats Instagram account (it has subtitles which weren’t present in the ad that ran on TV). The last video shows how they pulled it off:
And this last video shows how Uber Eats got it done: