A surprising face will appear in a commercial for the dating and networking app Bumble on Super Bowl Sunday.
Serena Williams will star in the ad titled “The Ball is in Her Court,” where Bumble touts her as “the ultimate first mover.”
Bumble is an app that allows the woman to make the first move in reaching out to potential dates. In the ad, Williams pushes for women to make the first move in all aspects of their lives, including love.
“In my life, I can confidently say that I would not be where I am today had I let the fear of making the first move hold me back,” Williams said in a statement, via Reuters.
With the launch of the ad, Williams will serve as a global ambassador for Bumble in its “mission to end misogyny and empower women around the world.”
“Society has taught us as women to kind of sit back and not necessarily be the first one to speak up. We want to take that and flip the story,” Williams said. “We are letting people know we are not afraid. We no longer want to cower. We want to stand up.”
“Personal relationships are really important because they ground you. They center you. I’m really close to my mom and my family and my sisters. They are always there for me and they always make sure that I stay grounded and they make sure I know what’s important.”
With Williams as the face of the new campaign, Bumble has designated Monday as “First Move Monday.” For every first move made on the app throughout the week, the company has vowed to donate to Williams’ Yetunde Price Resource Center.